market opportunity

market opportunity
/ˌmɑ:kɪt ɒpə'tju:nɪti/ noun
the possibility of going into a market for the first time

Dictionary of banking and finance. 2015.

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  • Market failure — is a concept within economic theory wherein the allocation of goods and services by a free market is not efficient. That is, there exists another conceivable outcome where a market participant may be made better off without making someone else… …   Wikipedia

  • market — [mär′kit] n. [ME < NormFr < L mercatus, trade, marketplace, pp. of mercari, to trade < merx (gen. mercis), wares, merchandise < ? IE base * merk̑ , to seize] 1. a) a gathering of people for buying and selling things, esp. provisions… …   English World dictionary

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